Curious about Labubu? Learn why this mischievous toy from POP MART is captivating collectors worldwide and shaking up the designer toy scene.
In the ever-evolving world of designer toys, one name has recently captured the hearts of collectors, influencers, and even casual fans — Labubu. This quirky little creature is more than just a vinyl toy; it’s a cultural phenomenon with an ever-growing fan base. From limited edition drops to viral TikTok videos, Labubu is booming — and people can’t get enough.
But what exactly is Labubu? Discover how this mischievous designer toy from POP MART became a viral collectible, beloved by fans across Asia, Europe, and beyond.
Let’s dive deep into the world of Labubu, the rising star of the art toy universe.
What is Labubu?
Labubu is a character created by Kasing Lung, a renowned Hong Kong artist and illustrator, in collaboration with Pop Mart, the Chinese toy giant known for producing collectible blind-box figures.
Labubu is part of a whimsical, dark-yet-cute fantasy world called The Monsters, a series that features mystical and mischievous creatures with childlike wonder and eerie charm.
🔹 Key Traits of Labubu:
- Long ears (often likened to a mischievous rabbit)
- Wide, toothy grin
- Expressive, hand-painted eyes
- Unique poses and costumes in every edition
- Mischievous personality with a heart of gold
Meet Labubu: The quirky toy collectible that’s become a global obsession in 2025.
Who Created Labubu?
Labubu was created by Kasing Lung, an artist celebrated for his surreal, emotional, and imaginative storytelling through art toys. His collaboration with Pop Mart brought Labubu into the mainstream through mass-produced collectibles — each with its own twist, theme, and limited availability.
Why is Labubu So Popular?
1. Limited Edition Drops
Labubu toys are often released in small batches, with some editions being ultra-rare “secret” figures. This scarcity drives massive demand in the resale market, with some toys selling for 10x or more their original price.
2. Blind Box Hype
Labubu is sold through blind boxes, meaning you never know which version you’ll get until you open it — creating a sense of surprise, thrill, and urgency among collectors.
3. Aesthetic Appeal
Combining cute, creepy, and nostalgic elements, Labubu appeals to:
- Art toy collectors
- Pop culture fans
- Aesthetic-driven buyers on platforms like Instagram and TikTok
4. Influencer & Celebrity Endorsement
Labubu toys have been featured by popular influencers, unboxing YouTubers, and collectors on TikTok, adding to its mainstream appeal and viral growth.
5. Emotional Connection
Fans love Labubu not just for its design but for the emotional resonance of its character — innocent yet naughty, lonely yet lovable.
The Boom Behind Labubu: Viral Trends and Global Buzz
🔥 TikTok & Instagram Reels
The #Labubu hashtag has gone viral, especially in Asia, with content creators sharing unboxings, display ideas, and emotional connections with their collections.
💸 Resale Market Explosion
Some rare Labubu figures are reselling for ₹10,000–₹50,000+ in collector circles, driving FOMO (fear of missing out) and skyrocketing interest.
🌍 Global Collector Craze
From Japan to the U.S. to India, collectors are scrambling to get their hands on new Labubu drops. Pop Mart has even opened flagship stores in major cities, fueling offline buzz as well.
The Story Behind Labubu: A Bittersweet Fantasy
Labubu isn’t just a toy — it’s part of a narrative universe. According to creator Kasing Lung, Labubu lives in a fantasy world filled with forest spirits, monsters, and forgotten dreams. The character represents:
- Lost innocence
- Endless curiosity
- Emotional healing through imagination
This storytelling aspect gives Labubu a soulful depth, making it more than a plastic figure — it’s a piece of art with meaning.
Why People Are Searching for Labubu in 2025
As of 2025, Labubu searches are trending high on Google, Amazon, Flipkart, and collector marketplaces. Here’s why:
- People want to join the hype before prices rise further
- Collectors are looking for rare pieces
- New fans are curious about its origin and meaning
- Social media algorithms are pushing Labubu content due to high engagement
Where to Buy Labubu?
- Pop Mart official website
- AliExpress and Shopee (Asia)
- eBay & StockX (for rare drops)
- Amazon (selected variants)
- Offline at Pop Mart stores in major cities
Beware of fakes — always verify authenticity if you’re paying premium prices.
Final Thoughts: Is Labubu Worth the Hype?
If you’re into collectible art toys, unique designs, or emotionally rich characters, Labubu is absolutely worth exploring. Whether you’re buying your first figure or hunting for a rare variant, Labubu offers a blend of artistry, nostalgia, and modern pop culture that few toys can match.
It’s not just a toy — it’s a story in your hand.