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GDPR is Live, Now What?

Finally, GDPR is live now and in full effect. However, there are many businesses are still getting themselves up to speed, and still others are wondering just what the GDPR means for them even can’t determine whether the GDPR applies to them or not.

There is so much information available around out about the GDPR; we’ll address some pressing topics here:

Thinking I’m in compliance — but how can I know for certain? Is there some entity or governing body that can sign off?

While processing and protecting personal data organizations have to follow data collection rules under GDPR. Each organization should and will mitigate the operational risks associated with data processing in different ways depending on multiple factors.

Under this organization have to identify what personal data you are processing and define how you handle the personal data. Implement appropriate measures and demonstrate your compliance, conduct an end-to-end inventory and audit to see where personal data is located, processed, stored or transmitted. Here are practical steps for GDPR preparation.

Legal advice is important if you are still concerned about your organizational practices when it comes to collecting and processing data.

Seeing a reduced volume of leads since there’s decidedly more friction for web visitors to opt in?

GDPR not as an obstruction to your customer acquisition strategy, but as an opportunity to have better relationships with your customers. Having a clear consent from a subscriber to receive your marketing communications means that they want to hear from you.

Do you want to send marketing campaigns to the people that truly want to receive them — or just be another irrelevant sender for recipients?

The GDPR simply raises standards to HELP you in creating a cleanvaluable, and addressable customer database

You’ll be more relevant, and will get much better inbox placement and, in the end, better ROI.

Is there a software solution for GDPR compliance?

Right to be forgotten,

Consent management,

Consumer administration and

Auditing are the fundamental ideas of GDPR.

However, there are a lot of solutions that allow you to implement these ideals while processing your customers’ personal data.

Are you sharing a CRM list with a sister/partner company — should you disclose that to the contacts on that list?

To answer this in short how confident are you that the recipient understood and authorized sharing of their personal data.

If you are unsure, it is always better to confirm if you can share that data by sending re-permission emails.

Are abandoned cart emails allowed under the GDPR? 

Yes, if you respect and understand the GDPR principles.

Under GDPR, having the consent from a recipient stands that recipient was not forced — and that there is a clear understanding about what are they consenting to, and wishing to happen and you must provide that information to the recipient and allow them to opt out from that process.

Can we retain marketing leads obtained prior to the GDPR and use them after enforcement?

Firstly, make sure that you have permission and acceptance from your contacts and they agreed/opted in to be contacted by your business.

If you are unsure, you should collect that permission from your contacts.

Does the GDPR require changes to customer databases?

Under GDPR users have the right to remain anonymous it means that users can demand the termination of any data processing. Also they can request and access all data that is related to their own personal data including how you track them on your website or other systems.

You must assure that you only collect the data that is required and for the necessary period of time by applying a retention policy.

GDPR – Key Points to Note

 

GDPR and penalties: Will companies be fined for violation of rules?

GDPR penalty is the most important part of the GDPR framework. According to the rules, countries can fine companies over non-compliance or violations of GDPR. Countries can fine a company up to 20 million Euros or up to 4 % of a company’s global turnover from the last fiscal year, whichever is higher.

GDPR and the right to be forgotten

One of the most important feature under GDPR i.e. “right to be forgotten”. Under this, a user can demand that the company delete all the personal data they have collected regarding them,’without undue delay,’ according to the Act. It also says that when the personal data is no longer necessary they will have to remove the user data.

GDPR and the right to Data Portability

Another key feature of GDPR is the ‘Right to data portability.’ Under this, ‘data subject’ or the user will have right to receive all their personal data concerning them which they have provided to a company.

GDPR: Data protection by design

Here’s another key principles of GDPR i.e. ‘data protection by design.’  According to Article 25, the controller needs to “implement appropriate technical and organizational measures, such as pseudonymisation, which are designed to implement data-protection principles, such as data minimization.” Get more details here – GDPR Data Governance by Design and by Default

GDPR: What does it say regarding data storage and processing?

Article 5 of the General Data Protection Regulation lays out the principles of how data is to be processed and says this should be done ‘lawfully, fairly and in a transparent manner in relation to the data subject.’

Will GDPR be limited to just European Union?

GDPR applies to all companies which are collecting data of EU citizens, and not just those based in the EU – Does GDPR affect non-European Companies

GDPR: What it says about data breaches

When it comes to data breaches, GDPR says that companies will need to inform regulators within 72 hours.

More about GDPR – Things You Should Know About Governance and Management System for GDPR Compliance

GDPR aims to put more control in the hands of the user when it comes to their personal data and how it is processed and used by organizations.

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